As a consumer and Amazon Prime member, I used to rely on reviews. But, now that “fake” reviews outnumber real ones, I rely on good return policies as well. User reviews were extremely useful in making a quick buying decision years ago, but now reviews have to be scrutinized […]
It’s that “in between” time of the year… Are you holding on tight to Summer or looking forward to the Fall? August is a strange month, especially for moms and businesses. For moms, it means a transition from summer fun (or summer frustration) to rigid […]
We’re all still learning this “social media marketing” stuff. There are thousand of blogs, books, articles, etc. that tell you how to do it. They all explain the free marketing benefits of using social sites like Facebook and Twitter to promote your business, but sometimes […]
Word of mouth (WOM) marketing is a powerful tool for small businesses. It’s not new; when someone casually mentions the great service and food they had at a restaurant last night, that’s WOM marketing. People are more likely to remember that recommendation than an ad […]