Moms are spectacular at coming up with products that help other moms. Moms invent out of necessity: the need to save time, to make tasks easier, to be more environmentally friendly, and to be a better mom. But, some mom inventors develop products that change […]
The real costs and rewards of owning a business As a child, I found a rock one day at the beach. About the size of my hand, the dark grey rock was full of holes the perfect size for little fingers. Something about it sparked my […]
We’re all still learning this “social media marketing” stuff. There are thousand of blogs, books, articles, etc. that tell you how to do it. They all explain the free marketing benefits of using social sites like Facebook and Twitter to promote your business, but sometimes […]
If you have been in the product business for more than a year, you’ve likely discovered that very few products invented by entrepreneurs are profitable. TV shows like Shark Tank and authors promoting “get-rich-on-your-idea” books make it sound glamorous and easy; but, taking a […]
January is always a great time to reflect on what works and what doesn’t. We make resolutions for our personal life, but what about our businesses? Personally, we may resolve to cut out unhealthy snacks, exercise more, be more present in the moment, or get […]
Word of mouth (WOM) marketing is a powerful tool for small businesses. It’s not new; when someone casually mentions the great service and food they had at a restaurant last night, that’s WOM marketing. People are more likely to remember that recommendation than an ad […]
We’ve all seen bad ideas. Sometimes we say or think, “What were they thinking? They should have asked me first.” Just moments before signing on to my blog, I responded to a friend request on Facebook. The request came from a business woman I don’t […]