How to Market WITH Mom Bloggers

Word of mouth (WOM) marketing is a powerful tool for small businesses. It’s not new; when someone casually mentions the great service and food they had at a restaurant last night, that’s WOM marketing. People are more likely to remember that recommendation than an ad […]

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Validate Your Idea BEFORE You Spend

We’ve all seen bad ideas. Sometimes we say or think, “What were they thinking? They should have asked me first.” Just moments before signing on to my blog, I responded to a friend request on Facebook. The request came from a business woman I don’t […]

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